USAthletes

USAthletes

USAthletes was a promotional game issued by BP Products North America in 2012. This was an instant winner game with a sweepstakes element. The game consisted of a game card given to customers each time they visited a participating BP gas station. The game cards have a cover layer that peels off. When the cover is peeled off, the underlying print reveals one of two things; the word WINNER and the prize amount that the player had won, or a code that gave the player a chance to win a prize in the 'online game.'

The online game was a sweepstakes. Players could enter their game card code at the game website, www.BPUSAthletes.com, for a chance to win a prize in the sweepstakes. The grand prize was a trip for two to London, with tickets to three olympic events, valued at $16,006.

There were nine different game cards with a photo of a different athlete on each card. The photo was printed on the peel-off layer which was typically peeled off and discarded. BP did not advertise the cards as 'collectable' but they did encourage players to "Look for all 9."

The name of this promotion is unclear. In some of the promotional material it is referred to as 'BP Celebrates Team USA’s Trip to London Sweepstakes' but this name does not appear on the game cards.

USAthletes

This is the front and back of a 'USAthletes' game card.


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