World of Prizes

World of Prizes

WORLD OF PRIZES was a promotional game issued by Cities Service Company in 1965. A variant of the game was re-issued in 1966. This was an instant winner game with a sweepstakes element. It offered substantial prizes including cars, boats, and trips to Europe.

With each visit to a participating Citgo gas station, customers received a game card (Citgo calls it a 'Dip Card') with a wash-off area on it. When the card is washed with water (or wiped with a wet rag) it reveals if you are an instant prize winner. Winning cards needed to be mailed-in for redemption.

This was the first 'Instant Winner' game issued by an oil company. The concept was repeated with great success by other oil companies over the next ten years.

Everything I know about the promotion is from the magazine ad below which was printed in October, 1965. Further below is a fuzzy newspaper clipping showing a Citgo ad for a different promotional game (with the same name) issued in 1966.

World of Prizes

Above: Full-page magazine ad promoting Citgo's 'World of Prizes' promotion in the October, 1965 edition of 'Holiday' magazine.


World of Prizes

Above: Newspaper ad promoting a second Citgo 'World of Prizes' promotion
printed in the Janesville (Wisconsin) Daily Gazette on 5/6/66.


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