Drive To The Super Bowl
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DRIVE TO THE SUPER BOWL was a promotional game issued by the Shell Oil Company in 1995. This was an instant winner scratch card game. The game consisted of a game card (about 7" x 2.5") given to customers each time they visited a participating Shell gas station. The cards are perforated down the middle; one half is a scratch-off game piece, the other half is a collectible Fleer NFL football card. Ten different football cards were printed on the game cards. The game only ran for 28 days - from 8/21/95 to 9/17/95. There were 7,505,355 prizes available to win (including five new 1995 Ford Mustangs) but only 5,365 of the prizes were worth more than $2.25. The odds of receiving an 'INSTANT WINNER' game card was 13 to 1, which is very good odds. However, five million of the prizes were an "NFL Football Schedule" with a retail value of $0.49. The odds of winning a prize worth more than $1.00 was 130 to 1. In the scratch-off 'ticket' half of the card there are three hidden spots which, when scratched, reveal if you are an instant winner or not. The other half of the card is a collectible Fleer football card, featuring an action photo from a past championship game and information about the game. Fleer partnered with Shell Oil in the creation of the game cards. Complete sets of these cards (ten cards) are often available on popular auction sites at a low cost. About 65 million game cards were printed; thus, 65 million football cards. On the game card, Shell Oil describes the game as a 'sweepstakes,' but the only sweepstakes element is that you could mail in a request to be included in a drawing for any unclaimed major prizes. A list of the prizes follows. |
| Prize | Quantity Issued | Retail Value |
| 1995 Ford Mustang | 5 | $16,500.00 |
| Trip to the Super Bowl | 10 | $5,000.00 |
| Free Gas for a Year | 100 | $750.00 |
| Shell "Driveaway Getaway" | 250 | $500.00 |
| Eleven Gallons of Gas | 5,000 | $15.00 |
| Pre-Paid Phone Card | 100,000 | $2.25 |
| Six-Pack of Coca-Cola | 400,000 | $1.99 |
| $1.00 Worth of Gas | 1,000,000 | $1.00 |
| Bottle of Coca-Cola | 1,000,000 | $0.89 |
| 1995 NFL Schedule | 5,000,000 | $0.49 |
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Above: Front and back of an unscratched 'DRIVE TO THE SUPER BOWL' game card. |
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Above: Two scratched game cards. On the left is a typical non-winning card. On the right is an INSTANT WINNER card for the 'Official 1995 NFL Schedule' prize. Shell advertises that this prize is worth 49-cents. Five million of the cards are instant winners of this NFL schedule. |
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Above: INSTANT WINNER card for the 'Bottle of Coke' prize. |
Below: Front of all ten game cards. |
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Use your back button or Click here to return to the main game page. |
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Click here to see the Instant Winner Hall of Fame. |