Hot Wheels Coin Game

Hot Wheels Coin Game

Common game coin (more accurately 'medallion'). There are
fourteen different coins in the game.


Hot Wheels Coin Game was a promotional game issued by the Shell Oil Company in 1972. This was a collect-and-win game with cash prizes, and you could also win Hot Wheels cars. With each visit to a Shell station, customers received a free game 'coin' with the image of a car on it. There are fourteen different car coins. The coins could be mounted on a game card (also free). When all the coins in a section of the game card were collected, you won the prize for that section.

There is an interesting element in this game that is rather unique. Players could choose to save all their coins hoping to get a key coin and win a big prize, or they could redeem five coins anytime during the game to get a toy Hot Wheels car. That's a peculiar dilemma for the player. Consider the game card below. There are eleven coins mounted on the game card. The owner of the card had the option to redeem ten of them and get two toy cars but, if they did, it would spoil their chance to win a bigger prize. The owner apparently chose to hold on to them. The game ended and none of them were redeemed.

Cash prizes were $1.00, $10.00, $100.00 and $1,000.00. There is a 'key' car coin for each of the four cash prize sections and these, of course, were issued in small quantities. The key car coins, and their respective prize, are shown in the following table.

PrizeCar Coin
$1,000Lola T-280
$100Lamborghini Miura S
$10Plymouth Road Runner
$1Lotus 72


Even if you did not receive a key coin to win a cash prize, you could redeem any five car coins to receive a toy Hot Wheels car.

This option allowed Shell to use the phrase "Everybody Can Win" in their marketing which was very clever. No other oil company promotional game had a way for every player to win something.

Hot Wheels Coin Game

Above: Front of a 'HOT WHEELS COIN GAME' game card.


Hot Wheels Coin Game

Hot Wheels Coin Game

Hot Wheels Coin Game

Hot Wheels Coin Game

Hot Wheels Coin Game

Hot Wheels Coin Game

Hot Wheels Coin Game

Hot Wheels Coin Game

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